Video games, once the preserve of teenagers in their bedrooms, have seen a cultural revolution in recent years. From the early days of the ZX Spectrum and Atari, to the ultra-powerful game consoles of today, gaming has been transformed.
Thanks to improved technology, better games, and multi-platform accessibility, gaming is enjoyed by a wide demographic of users, both young and old. Seen as a fun, relaxing, leisure activity, more and more people are discovering the excitement of gaming.
The video game sector is now bigger than the Movie and Music sectors combined and shows no signs of slowing down. In 2020, the gaming industry generated $155 billion in revenue, and by 2025, analysts predict that will rise to $260 billion.
So, it’s no surprise that more and more companies want to get in on the act and competition is fierce. Tech giants such as Google, Meta, Apple, Amazon, Nvidia, and more, are lining up to challenge the likes of Sony and Microsoft.
With more entrants coming into the market, companies are looking at ways to make themselves stand out from the rest. This is great news for gamers who stand to benefit from a sector that is constantly innovating and customer-focused.
To ensure players enjoy their precious gaming time, customer service is vitally important, with research showing that poor customer service has resulted in companies losing market share. On the flip side, good customer service is shown to attract and retain players, instilling gamers with a level of confidence in the provider.
Many companies, including online casinos, provide 24/7 online customer service, allowing players to have their questions answered any time they need.
Online Casino Games
Online casinos are one of the biggest benefactors of the gaming boom and this has resulted in a variety of methods being used to attract and retain customers.
Unlike brick-and-mortar casinos, almost every online casino offers a welcome bonus for new customers. The most common is a matched deposit, meaning the player receives a sum equal to their initial deposit.
Online gambling provider Betfair are offering welcome bonus of £30 free credits as well as 100 free spins when depositing and betting with £10. A great example of a welcome bonus offer.
No Deposit Bonuses
No deposit bonuses give new players a chance to try out a casino at no financial risk to themselves. As the name implies, no deposit is required, and the player only needs to activate an account to start playing for free.
Deposit bonuses are another common method of attracting new players to join online casinos. Deposit bonuses multiply the amount the customer deposits wen they first open an account.
Free Spin Bonuses
Free spin bonuses are used to keep existing players as well as entice new players to try slot machines. It grants the player a limited number of free spins that can be used to win cash at no cost to themselves.
Promotions and bonuses are a great way of attracting new players, but unless the site retains gamers interest, they won’t stick around for long. That’s why it’s important that operators ensure that once onboard, gamers don’t leave to seek their thrills elsewhere.
Many operators, including Sony and Microsoft, offer exclusive titles, but they know that offering a few games that are only playable on their platform is not enough. They need to provide customers with a wide variety of games or they’ll leave for a competitor.
Sony’s recent launch of their new cloud game streaming service on the PlayStation is intended to offer players a greater variety of games to play. Competition from similar streaming services such as the Microsoft, Google, Amazon, Nintendo and Nvidia, have prompted the Japanese giant to act, as the tech giants jostle for market share.
Everybody gets bored paying the same game over and over so it makes sense to provide gamers with as much choice as possible. Online casinos are a great example of an operator offering incredible game variety.
Blackjack, roulette, slots, poker, craps, baccarat and blackjack, are just some of the classic games that you’d expect to see at any casino. But online casinos offer more than just one version of these games.
Common poker verities found online:
- Caribbean stud
- 3 card poker
- Pai Gow poker
- Texas Hold’em and Ultimate Texas Hold’em
- Video poker
- Poker tournaments
The same goes for online slots, which thanks to improved technology, offer gamers immersive gameplay that mirrors a bricks-and-mortar casino experience. Slots can be themed, have multiple reels and are constantly updated with new games coming online all the time.
The six most common slots available online:
- Classic or three-reel slots
- Five-reel slots or video slots
- Six- and seven-reel slots
- Progressive slots or progressive jackpot
- Interactive slots
- Virtual Reality (VR) slots
The success of online casinos is directly linked to their ability to offer a greater variety of games than any land-based casino. With no physical boundaries limiting the number of games on offer, the internet provides a limitless platform that can host multiple games for multiple players.
If players want a break from poker, they can try their luck at roulette or head over to the wide variety of exciting slots on offer, all of which are available on the same site and easily accessible. No switching between providers or signing into several different accounts is required.
The future of Video Gaming
The popularity of gaming looks set to continue, and with it, increased competition in the sector. That means gamers have a lot to look forward to, as operators continue to innovate and create even better games.
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